8 Lessons Learned:
Tips To Consider While Choosing a Speaker for Your Event
Choosing a keynote speaker appears to be challenging and endeavor. Several companies strive to meet a speaker who can meet their objectives, fit in their corporate culture, and bring value to their organization through their presentation. An ideal speaker should be entertaining, informative, inspiring, and relevant to the audience whom they’re addressing. They reflect and connect the content to the values and attitude of the company, ensuring the unique audience have relevant takeaways and memorable experience. There should be planning and clear, candid communication between the managers while making a keynote speaker choice. This article contains some guidelines to have in mind when selecting a speaker for your event.
First, you need to collectively articulate and visualize your company’s culture. Corporate culture is a combination of values, philosophy, behaviors, diversity as well as communication styles which form attitudes and policies within a company. Each culture is unique, and over time, it evolves with changes and staff management. Also, you need to engage in a lengthy debate about the nuances of the company’s values and personality, as well. In the case of radical diverse views, seek to meet the objective. After establishing this, you need to develop a set of expectations which the keynote speech should deliver.
Additionally, determine the impact you want your speaker to have on your team. It is imperative to evaluate the needs of the audience to assist in assessing the effect you want the speaker to have to the audience. You need to determine your goal, whether to motivate the team, galvanize the group around an initiative, inspire them around a specific subject matter, or educate the group on a particular topic. These questions are crucial to choosing a speaker who can set the pivotal tone, which leaves a lasting impression on your team. Also, seek to look at the demographic and the audience profile. To select a perfect speaker, you need to evaluate the makeup of your organization. Team members who have experience will appreciate a speaker whose comments are relevant in all generations. Also, if the audience is young, you should look into a speaker who delivers the message with a high value of entertainment and too fun aspect.
Increasingly, you need to evaluate the speaker’s history and also reputation. Consult an independent speaker agent to have more information about him/her. Asking the speaker’s dossier in=s not just enough. Instead, ensure the speaker has experience and is the familiarity with your business is paramount. The speakers’ representative can provide a list of the previous organizations which engaged the choice of the potential speakers. Ask for references for more details. You can seek recommendations from independent agents and speaker bureaus because they are dedicated to a long term relationship. The relationship makes them fully committed to compliment an excellent speaker with your organization who will turn a single invested into a long term partnership.
Also, seek to talk to the speaker directly. Establishing a rapport with the speaker and taking time to brief him/her about the goals and the type of audience is an exercise which worth for investment.